BRAND & business BUILDING
FOR CREATIVES
BRAND & business BUILDING
FOR CREATIVES
BUILD YOUR BRAND,
DESIGN YOUR FREEDOM
Passion led Brand & Business building for creatives
Here to empower you to elevate your business and turn your
creative skills into a profitable career. A business that gives you
both creative freedom and a good income – so you can live a life
on your own terms.
From not knowing where to start a creative business, to
overwhelmed and undervalued work to attracting higher ticket
clients who truly appreciate your unique perspective by building
your brand with strategy. I help photographers and creative
content creators to elevate their business by creating a
distinctive offer and brand foundation.
BUILD YOUR BRAND,
DESIGN YOUR FREEDOM
Passion led Brand & Business building for creatives
Here to empower you to elevate your business and turn your creative skills into a profitable career. A business that gives you both creative freedom and a good income – so you can live a life on your own terms.
From not knowing where to start a creative business, to overwhelmed and undervalued work to attracting higher ticket clients who truly appreciate your unique perspective by building your brand with strategy. I help photographers and creative content creators to elevate their business by creating a distinctive offer and brand foundation.
A distinctive Offer & Brand Foundation
shaped to your needs in a 1:1 setting
– A clearly defined offer that sets you apart
– A compelling brand foundation & messaging that resonates with ideal clients so that they actually book you
– A communication strategy to attract & convert clients
– Tools & systems which help you in your daily workflow
– Website & Project Review
– Marketing strategy
– A strength based creative business
So you can work with clients who appreciate you and your services and charge your services with confidence
A distinctive Offer & Brand Foundation
shaped to your needs in a 1:1 setting
– A clearly defined offer that sets you apart
– A compelling brand foundation & messaging that resonates with ideal clients so that they actually book you
– A communication strategy to attract & convert clients
– Tools & systems which help you in your daily workflow
– Website & Project Review
– Marketing strategy
– A strength based creative business
So you can work with clients who appreciate you and your services and charge your services with confidence
LET’S MAKE TODAY THE DAY YOU
RECLAIM YOUR DREAMS & FREEDOM.
LET’S MAKE TODAY THE DAY YOU
RECLAIM YOUR DREAMS & FREEDOM.
Welcome to Lense of Distinction, my friend!
Lense of Distinction is a 3 – 6-month coaching program (depending on your capabilities),
intentionally curated for photographers, content creators and creatives.
My goal is simple: to help you turn your creative strengths into a sustainable business that
aligns with your lifestyle goals.
No fluff, just actionable strategies and proven methods that work in the real world—with me
and my small growing community as living proof.
Welcome to Lense of Distinction, my friend!
Lense of Distinction is a 3 – 6-month coaching program (depending on your capabilities),
intentionally curated for photographers, content creators and creatives.
My goal is simple: to help you turn your creative strengths into a sustainable business that
aligns with your lifestyle goals.
No fluff, just actionable strategies and proven methods that work in the real world—with me
and my small growing community as living proof.
IT’S TIME FOR YOU TO TRUST
YOUR INNER VOICE & CHANGE
THE SCRIPT
If this sounds like you...
Your “you-ness” gets lost in the sea of competition
You doubt your work is “good enough” to attract and serve premium
clients
You’re stuck in a cycle of not charging enough yet keep attracting low-
budget clients
You’re struggling to build a business that aligns with your creative
potential
You’re worried about exploring different niches because you don’t want to dilute your brand
Between navigating imposter syndrome, relentless overwhelm, and
countless roadblocks, you wish you could cultivate a business that gives
you creative ownership and lifestyle freedom.
Most of all, you want to show up as your authentic self and stop allowing
your business (or everyone else) to dictate how you should live your life.
IT’S TIME FOR YOU TO
TRUST YOUR INNER VOICE
& CHANGE THE SCRIPT
If this sounds like you...
Your “you-ness” gets lost in the sea of competition
You doubt your work is “good enough” to attract and serve premium clients
You’re stuck in a cycle of not charging enough yet keep attracting low- budget clients
You’re struggling to build a business that aligns with your creative potential
You’re worried about exploring different niches because you don’t want to dilute your brand
Between navigating imposter syndrome, relentless overwhelm, and countless roadblocks, you wish you could cultivate a business that gives you creative ownership and lifestyle freedom.
Most of all, you want to show up as your authentic self and stop allowing your business (or everyone else) to dictate how you should live your life.
Forget the boring, old-school, cookie-cutter strategies
LET’S SET YOU UP TO THRIVE AS A CREATIVE
BUSINESS OWNER IN THE MODERN WORLD.
With tailored coaching and clear-cut strategies, Lense of Distinction will guide you to
Overcome your roadblocks and pain points to make steady progress towards
your creative business goals.
Gain the confidence and clarity to recognise your worth and nurture a high-value
personal brand.
Find flexibility and freedom in your business to pursue passion projects, tick off
your travel bucket list and enjoy more downtime.
Forget the boring, old-school, cookie-cutter strategies
LET’S SET YOU UP TO THRIVE AS A CREATIVE
BUSINESS OWNER IN THE MODERN WORLD.
With tailored coaching and clear-cut strategies, Lense of Distinction will guide you to
Overcome your roadblocks and pain points to make steady progress towards your creative business goals.
Gain the confidence and clarity to recognise your worth and nurture a high-value personal brand.
Find flexibility and freedom in your business to pursue passion projects, tick off your travel bucket list and enjoy more downtime.
What’s the difference between my coaching
style and all the other programs out there?
I’ll let Eva, who quit her 9-5 job to live a surf life in the tropics, tell you more.
And here is Julia, she was already a freelance photographer since 1,5 years and was looking
for ways to find systems in her workflows and
save time:
What’s the difference between my coaching style and all the other programs out there?
I’ll let Eva, who quit her 9-5 job to live a surf life in the tropics, tell you more.
And here is Julia, she was already a freelance photographer since 1,5 years and was looking for ways to find systems in her workflows and save time:
REAL RESULTS
From creatives just like you
eve.of.wonder_captures
Working with Kirstin has been a game-changer for my photography career. She helped me find more structure in my workflow, become more efficient, and really hone in on my niche and the true value of my work. Kirstin’s guidance was spot-on; she gave me quick, actionable feedback, and was empathetic but always clear on the next steps. Thanks to her, I now have a solid offer and a clear direction. Highly recommend!
OCTOBER, 2024
juliahlousek_fotografie
The mentoring with Kirstin was an absolute game-changer for my photography business. Together, we thoroughly examined everything from A to Z - whether it was workflows, client communication, pricing, photo editing, image selection, social media, and so much more. Kirstin was an open book, sharing all her knowledge with me and truly answering every single one of my questions.
Through her vast experience in all areas surrounding photography, as well as self-employment and building a successful business, I was able to learn so much that it will take me a long time to implement and internalize everything. Such an exciting time and such an exciting journey.
Kirstin is super reliable; she provided me with so many documents and prepared them while never losing sight of where I currently stand and what I need right now. After the mentoring, I feel perfectly prepared for everything the future brings (…)
Thank you, Kirstin, for our time together. I'm looking forward to everything that's coming and also to our paths continuing to cross in the future.
(Translated from German)
AUGUST, 2024
REAL RESULTS
From creatives just like you
eve.of.wonder_captures
OCTOBER, 2024
Working with Kirstin has been a game-changer for my photography career. She helped me find more structure in my workflow, become more efficient, and really hone in on my niche and the true value of my work. Kirstin’s guidance was spot-on; she gave me quick, actionable feedback, and was empathetic but always clear on the next steps. Thanks to her, I now have a solid offer and a clear direction. Highly recommend!
juliahlousek_fotografie
AUGUST, 2024
The mentoring with Kirstin was an absolute game-changer for my photography business. Together, we thoroughly examined everything from A to Z - whether it was workflows, client communication, pricing, photo editing, image selection, social media, and so much more. Kirstin was an open book, sharing all her knowledge with me and truly answering every single one of my questions.
Through her vast experience in all areas surrounding photography, as well as self-employment and building a successful business, I was able to learn so much that it will take me a long time to implement and internalize everything. Such an exciting time and such an exciting journey.
Kirstin is super reliable; she provided me with so many documents and prepared them while never losing sight of where I currently stand and what I need right now. After the mentoring, I feel perfectly prepared for everything the future brings (…)
Thank you, Kirstin, for our time together. I'm looking forward to everything that's coming and also to our paths continuing to cross in the future.
(Translated from German)
LENSE OF DISTINCTION:
1:1 COACHING PROGRAM
01 GROUNDING
Find Your Vision & Direction
Starting from a fresh slate, we’ll focus on your “why”:
Identifying your natural strengths, based on your
current experience and skillset
Defining your core values, identity pillars, and your
“you-ness”
Unearthing your creative, business, and lifestyle goals
Pinpointing your ideal clients, business opportunities, and creative possibilities
You’ll then gain crystal-clear clarity on which direction to move forward.
02 ALIGNMENT
Refine Your Skills & Offers
This middle ground is where we’ll focus on the “what” and “how”:
Refining your strengths and skills to align with your vision
Developing your brand identity and unique offers
Creating a cohesive portfolio that reflects your versatile style, with room to evolve
Fine-tuning your brand and portfolio to attract and serve your dream clients effortlessly.
From here, you’ll have the strategies and insights to take action.
03 RELEASE
Cultivate & Communicate Your Brand
In this final phase (YAY!), we’ll focus on the “who” and “when”:
Crafting a high-value, sustainable business that supports your long-term vision
Building, communicating and promoting your personal brand
Diversifying your income with multiple offers without diluting your specialty
Developing efficient systems to streamline your daily workflow
Now that you have a solid foundation, you can grow and evolve with confidence.
LENSE OF DISTINCTION:
1:1 COACHING PROGRAM
01 GROUNDING
Find Your Vision & Direction
Starting from a fresh slate, we’ll focus on your “why”:
Identifying your natural strengths, based on your
current experience and skillset
Defining your core values, identity pillars, and your
“you-ness”
Unearthing your creative, business, and lifestyle goals
Pinpointing your ideal clients, business opportunities, and creative possibilities
You’ll then gain crystal-clear clarity on which direction to move forward.
02 ALIGNMENT
Refine Your Skills & Offers
This middle ground is where we’ll focus on the “what” and “how”:
Refining your strengths and skills to align with your vision
Developing your brand identity and unique offers
Creating a cohesive portfolio that reflects your versatile style, with room to evolve
Fine-tuning your brand and portfolio to attract and serve your dream clients effortlessly.
From here, you’ll have the strategies and insights to take action.
03 RELEASE
Cultivate & Communicate Your Brand
In this final phase (YAY!), we’ll focus on the “who” and “when”:
Crafting a high-value, sustainable business that supports your long-term vision
Building, communicating and promoting your personal brand
Diversifying your income with multiple offers without diluting your specialty
Developing efficient systems to streamline your daily workflow
Now that you have a solid foundation, you can grow and evolve with confidence.
holding space for your transformation
WITH EXPERIENCE & EMPATHY
I promise you that I’ll listen with empathy, guide with experience, and lead with action.
Hosted in a 1:1 setting, I will not just give you a few copy-and-paste strategies or generic advice (that
you’ve heard before).
Whether you’re here because you want to charge more, explore a new niche, or find more work-life
balance, I will give you concrete frameworks and actionable
insights—while keeping you accountable to your goals.
I promise you that I’ll listen with empathy, guide with experience, and lead with action.
Hosted in a 1:1 setting, I will not just give you a few copy-and-paste strategies or generic advice (that you’ve heard before).
Whether you’re here because you want to charge more, explore a new niche, or find more work-life balance, I will give you concrete frameworks and actionable insights—while keeping you accountable to your goals.
SAY HELLO TO PERSONAL & CREATIVE
FULFILMENT while becoming the boss your
business needs
Cultivate a distinctive personal brand that thrives in a saturated market
Consistently attract & book dream clients who genuinely value your work
Confidently price your services & offers at a premium
Build a sustainable, profitable business that aligns with your strengths & soul purpose
Balance work, play & rest as you live life on your own terms
SAY HELLO TO PERSONAL & CREATIVE
FULFILMENT while becoming the boss your
business needs
Cultivate a distinctive personal brand that thrives in a saturated market
Consistently attract & book dream clients who genuinely value your work
Confidently price your services & offers at a premium
Build a sustainable, profitable business that aligns with your strengths & soul purpose
Balance work, play & rest as you live life on your own terms
HIII, FRIEND! I’M KIRSTIN
Your Creative Biz Coach & Multi-Passionate Creative
If someone told me six years ago that future Kirstin would be running a successful full-time business that allows her to spend her winters travelling abroad, I’d laugh and say they’re crazy.
Making the giant leap to quit my stable 9-5 job and run my own business was challenging. Filled with uncertainty, overwhelm, and fear, I was suddenly wearing ALL the hats—creative, marketer, salesperson, strategist, and CEO—all while trying to “chase my passion”.
Despite the endless to-do lists and self-doubts, one thing kept me anchored: I wanted to create a sustainable business that gave me creative freedom and flexibility. I did NOT want to work around the clock, sacrificing my creativity and personal life.
So, I threw myself headfirst into one-on-one mentoring sessions, online courses, business books, and podcasts. I was determined to work smarter, not harder.
This journey taught me to tap into my unique strengths, refine my skills, and leverage tried-and-tested strategies to build an authentic personal brand that serves my goals.
Fast forward to today, I’m passionate about empowering you with the knowledge and mindset I wish I had from the start.
Together, we’ll skip the hurdles of running a successful creative business so you can focus on what you love most —creating—while building a brand that supports and makes space for the lifestyle you desire AND deserve.
Yours,
Kirstin xx
HIII, FRIEND! I’M KIRSTIN
Your Creative Biz Coach & Multi-Passionate Creative
If someone told me six years ago that future Kirstin would be running a successful full-time business that allows her to spend her winters travelling abroad, I’d laugh and say they’re crazy.
Making the giant leap to quit my stable 9-5 job and run my own business was challenging. Filled with uncertainty, overwhelm, and fear, I was suddenly wearing ALL the hats—creative, marketer, salesperson, strategist, and CEO—all while trying to “chase my passion”.
Despite the endless to-do lists and self-doubts, one thing kept me anchored: I wanted to create a sustainable business that gave me creative freedom and flexibility. I did NOT want to work around the clock, sacrificing my creativity and personal life.
So, I threw myself headfirst into one-on-one mentoring sessions, online courses, business books, and podcasts. I was determined to work smarter, not harder.
This journey taught me to tap into my unique strengths, refine my skills, and leverage tried-and-tested strategies to build an authentic personal brand that serves my goals.
Fast forward to today, I’m passionate about empowering you with the knowledge and mindset I wish I had from the start.
Together, we’ll skip the hurdles of running a successful creative business so you can focus on what you love most —creating—while building a brand that supports and makes space for the lifestyle you desire AND deserve.
Yours,
Kirstin xx
FREQUENTLY ASKED QUESTIONS
Where are you based?
I'm 'm based in Vienna & Vorarlberg (alps), Austria, but I travel all over Europe for work. I also spend my winters travelling abroad.
Who is this coaching program for?
This coaching program welcomes ALL creatives!
Whether you’re a photographer, videographer, content creator, designer, copywriter, coach or other, this program will help you build a brand to offer high-value services.
Do I need to have a creative business already?
No, you don’t! This program suits inexperienced and experienced creatives.
Whether you’re ready to monetise your passion, launch a full-time biz, or want to elevate your brand to attract more premium clients, we’ll fast-track you towards your goals
HAVE MORE QUESTIONS?
Please fill out the form below, and I’ll reply ASAP!
